Welcome to our training package titled “Consumer attitude in fruit and vegetable (F&V) supply chain systems”.
The package includes the following training modules:
BASIC MODULES:
TM 1.1: Main drivers influencing consumer fruit and vegetables preferences
In this module, we will focus on the main factors that influence consumer preferences in relation to F&V. We will focus on the three main F&V supply chains: Short Food Supply Chains (SFSCs), Green Public Procurement (GPP) and Export Oriented Supply Chain (EOSC).
TM 1.2: Information that consumers look for in existing certifications for Fruit and vegetables
This training module aims to provide participants with a comprehensive understanding of the different information needs of consumers in different supply chains and countries when buying F&V. The focus is on the key factors that influence consumer choices.
INTERMEDIATE MODULE:
TM 1.3: Consumer trust in certificates for Fruit and vegetables
The main goal of this module is to address the diverse levels of satisfaction and trust in available certifications across different countries, focusing on SFSCs, GPP, and EOSC.
ADVANCED MODULES:
TM 1.4: Fruit and vegetables consumer appreciation and willingness to pay for Voluntary Sustainability Standards
This training module aims to explore the key criteria or information certifications that play a pivotal role in shaping a responsible and conscious F&V consumer landscape. In addition, consumer appreciation and willingness to pay for sustainability certifications will be examined.
TM 1.5: Identification of fruit and vegetables consumer segments for marketing activity
This module aims to provide an insight into the distinct clusters or segments of F&V consumers within three prominent supply chain systems—SFSCs, GPP, and EOSC. Through the analysis, we will identify cross-cutting features prevalent across all three SCSs, elucidating the diverse categorization of F&V consumers based on various factors.
